Why You Should always Produce Original Content for your website
When looking to increase your visibility on the internet, it is just not enough to write one article and submit it to every site you see. Writing original website content is the key to increasing the organic or natural links directing back to your site. By continuously writing new content, the better the chances you have of ranking high in search results on Google. Consequently, if you regularly publish original content, you not only increase your rankings and subsequently your readership, but there is a greater chance that your readers will return again and again to view the new content featured on your site.
Experts on SEO Agree
Your decision to use articles, reviews, press releases, blog posts or editorials as your original material is a personal choice, however, expert SEO (Search Engine Optimization) consultants concur with this website content focused marketing approach.
Mark Jackson from Search Engine Watch and other expert SEO consulting companies believes that as Google wants their readers to experience a positive and relevant search, websites must strive to deliver a high quality user experience in return. He also says that if someone is searching for your keyword and you have a section devoted to that topic on your website, then you are likely to do well in the search engines on that particular keyword.
CEO Patrick Keane backs up these claims with the success story of Associated Content. Associated Content is a website featuring original articles submitted directly to the site by both professional and amateur writers. Drawing over 9 million unique visitors each month, Associated Content uses the original content of their site, aligned with SEO techniques, to pull in such a strong readership.
Branding
In a recent interview, Google CEO Eric Schmidt made a statement acknowledging that the internet is fast becoming a cesspool where false information thrives. He also went on to say that professional content creators are essential for Google searches to help people find desirable and relevant content. While this may sound a little extreme, it is important when creating or publishing your articles that you bear in mind your company branding. The more original your article, the more knowledgeable and focused your brand will appear.
Blogging For Original Content
If you struggle to create new content within your own website then it may be worthwhile for you to create a web log or blog. This is an excellent and cost effective way to create original content linking back to your site. Remember though that readers will want to stay informed with what is going on and to keep the interest, vary the articles and make sure that the articles are relevant to your particular industry.
There is no particular short cut to using this method. Either you will have to sit down and write your own original articles or hire a SEO consulting firm or writer to assist in your cause. Combining other SEO aspects such as your keyword research to create keyword dense articles is essential to achieve the high rankings with all major search engines including Google, Bing and Yahoo.
Free Website Content Articles
There are many sites out there which claim to offer free website content articles which you can use on your site but how original are they? They are not unique to your site as they are previously featured on the original site in which they are posted and could appear on another 50 websites similar to your own.
It is not rocket science. If you want to increase the visibility of your site in search engines then using original content as part of your marketing efforts is definitely key. Don’t forget that the quality of the article is important to both the reader and your website.
