How to write first page ranking content

The holy grail of SEO is to have your web site come up on the first page of any keyword search on all the major search engines. A SEO high ranking on that first page will ensure you drive relevant high volume traffic to your site consistently. More traffic to your site means potentially more sales and mores fees through affiliate marketing and advertising.

Your web page content is vital for the success of your commercial website for two significant reasons:

1. Properly written content allows your web pages to be indexed and ranked high on a keyword search through Google and other search engines. Using proven on page SE optimization techniques as well as off page back links, you can ensure your web pages come up on the first page of any keyword search.
2. Once you achieve a SEO high ranking and start attracting traffic, your web page content needs to be great at engaging and converting visitors into buyers (if you are selling a product or service). Great web page content has ‘stick ability’ – it ensures visitors stick around and ultimately generate sales or click through fees.

These two success factors are interdependent – SEO high ranking creates large volume traffic to your website. Large volume traffic increases opportunities for high quality back links with other sites, leading to even better SE rankings.

The three major options to create web page content are:

1. Do it yourself. This is not highly recommended because there are specialised on page SE techniques to optimise your web page ranking and create keyword rich and unique content. So unless you study these techniques and understand how to use them properly, you may be wasting time doing the content yourself.
2. Using content generation software can save you a lot of time if you have articles and attachments that may need to be refreshed and rewritten. However, content generation software is not recommended for specific website content as it does not develop unique content that conform with rules for on page SE optimization and may in fact create errors that can hinder your goals for SEO high ranking.
3. You can engage a professional copy writer or experienced content writer to create unique content relevant to your SEO keywords and your products and services. Note that you do need to know what type of writing (therefore what type of writer) and what type of web pages you are looking for. For example, if you have a website selling products you need to engage a sales copy writer to make your content professional and perfect. Whereas if you have a blog, you may just engage a less expensive freelance writer to generate content that is less formal.

Whether you chose to do it yourself or engage a professional to build content for your web pages, there several ‘on page SE laws’ that you should obey:

1. Know your keywords – your website visitors will find you through the relevant keyword search therefore you need to research keyword volume, online market trends in your niche and check out what your online competitors are using as keywords.
2. Keywords need to be place strategically within your content – your web page content need to make sense – grammatically and in terms of software language (i.e. HTML errors) or else you have no chance for SEO high ranking.
3. Your web page titles, heading and meta tags all need to be consistent and keyword optimised so that major search engines can index you properly and hopefully highly on your relevant content.
4. Avoid spamming and other illegal online tools so your web pages will not be penalised by Google and other search engines.
5. Using text linking (hyperlinks within your text content) and developing back links with other relevant and popular sites all add points to your SE ranking index.

Great content is content that; i) ranks your webpage in the first page of the relevant keyword search and ii) content that engages your visitors and turn them into paying clients. It is worth investing time and money into developing great content to ensure the commercial success of your website.