How to Increase Conversions and ROI with Enhanced CPC
Enhanced CPC is a new feature of Adwords to increase Return on investment. This new feature works only with manual bidding. Enhanced CPC automatically changes you Max CPC based on your historical conversion data. If your data shows that you conversion rate is higher based on researchers keywords and a certain ad then Enhanced CPC will increase your ad max bid to insure that it will show. On the other hand if the historical data shows that there will be little or no conversion for certain keywords or ads, your Max bid will be reduced automatically your cost.
How does it work?
Enhance CPC take the following factors into consideration when making a decision: How well you got conversion in the past from a particular search or display network in the Google network Recognizing keywords that have converted well for your ads in the past Detecting user location, language browser, and O/S and analyzing how this will impact your ad conversion
How to Setup Enhanced CPC?
Login into your Adwords Account
Make sure you already enabled Conversion tracking
Click on Setting Tab in your Google Adwords account
Select to which campaign you want to implement Enhanced CPC
Navigate down the ...
Is Facebook the Better Social Media Platform than Twitter?
A lot of people will argue that they like Facebook better than they like Twitter. When you look at the two, side by side, it’s quite easy to see why people prefer Facebook. There are a lot more features on Face Book, compared to Twitter, but that is not all. Think about how many users are online. There are over 122 million Facebook users TODAY. There is no doubt that Twitter is all the rage now, but will it stand the test of time? Perhaps Twitter’s biggest downfall is that it is VERY challenging to express yourself in only 147 characters, and remaining professional at the same time. It can be hard NOT to resort to shorthand when posting ‘tweets’. Whereas Facebook allows you to get your messages across, without resorting to confusing ‘TXT’ speak.
Want to Make Face Book Your Social Media Platform of Choice? Follow these Rules…
If you have decided that you want to make Facebook your main platform of social media and reach over 120 million users, there are a few things that you need to keep in mind. Here are some tips to help make your business’ Face Book experience the BEST it can be and how ...
Tracking you website traffic – Analytics 101
If your business has a website, you want to be tracking every person who visits it an analysing their behaviour. By doing this you will gain valuable information about your site – what works, what does not, and what strategies result in the highest conversion rates. SEO consulting can be highly beneficial to your business because using the analytics can result in high page ranking. There are a whole range of tracking and analytics tutorials available on the web, but a lot of the terminology is confusing so here is the low down.
Page Views: Very raw data that forms the basis of all your analytics. It is an outline of how many times your page has been viewed and includes click backs and refreshed pages.
Unique Page Views: A slightly more polished version of page views. When someone comes to your site, if they are only counted on each page once, even if they refresh it or click back through multiple times.
Frequently Visited Pages: Basically, your most popular pages. This is useful to know because you can see what content your visitors are most interested in.
Visitors: The people you want to know inside out and back to front. They ...
How to SEO (optimize ) your Facebook page
Guess what? Facebook just got an even easier place to advertise.
“Easy” doesn’t exactly mean simple, though. It means there are now more ways to do it, and if you know how to do it right you’ll end up reeling in the benefits of big return for minimal effort. Isn’t that what everyone wants to accomplish with their advertising? A little SEO consulting and you’ll be on your way to success in no time.
It’s been a long time since Facebook social media was just another way a bunch of college kids could keep in touch online. Today, literally hundreds and hundreds of businesses are on Facebook promoting their products and services in a very specialized way, to a very targeted audience. Before you get too excited about the sales to made through the social networking site, though, you have to remember that just having a profile and updating your status every now and then isn’t enough in today’s online, interactive world. You need to be very conscious of search engine optimisation on Facebook social media just like you are everywhere else your business presence is made on the web.
Search Engine Land’s Marry Weintraub shares this opinion. As part of his online ...
How to benefit for using twitter ?
When it comes to social media, Twitter is definitely one of the hottest sites to be using today. These days a lot of people tend to believe that the BEST thing to do is to have the largest number of listeners. But this is not the case. In reality, the most important factor towards your success is how many people are listening to you at any one time. That is how you truly measure your success.
6 Things to Keep in Mind when Using Twitter…
Firstly, now this will save you a LOT of time! Remember that at any one time there are only about 5% of your followers listening to you. So instead of posting new tweets every few hours, why not recycle your tweets? It is important that you recycle your tweets, this way people can listen to you if they missed you the first time! They don’t miss anything and better yet, you are saving time! Did you know that you can schedule your tweet to be posted at different times? Yes, you can schedule them so that people in different time zones can catch your tweets and not miss anything.
The second thing that you should be keeping in ...
3 Flash Myths – why Flash website development is good
There are so many negative connotations attached to Flash and there are many stigmas that still haunt this AWESOME development tool! These outdated myths seem to be the result of old Flash ‘bugs’ and limitations that are no longer true. Flash has been in the market now for more than 10 years and has a penetration of more than 98%. Today the top three common Flash myths and the true Flash FACTS will be explained. So you will soon see that Flash IS worth your investment.
Flash Myth # 1: A lot of people claim that Flash animation and Flash websites take too long to load
FACT: This real issue is related more specifically to bad development practice, rather than Flash facts. If the developer or website designer building your website decides to put everything into one movie, then site will load extremely slowly. Good developers will create a custom Flash container into which they can load different movies on demand. Good Flash designs will help to reduce the load time from seconds to milliseconds. In fact, some Flash websites will actually load faster than HTML or Joomla websites. Flash websites do not always equal slow loading websites.
Flash Myth # 2: Flash websites ...
Why your Business Should be on Facebook
For a while now, I've been watching Facebook become more popular for business use. LinkedIn has always been THE social media business site, while Facebook has been regarded as simply a social site. Using Facebook to communicate among family and friends is replacing telephone contact. Now this is spreading to the business community. Even mobile devices are using this platform.
If you own or operate a business, this is a trend that you need to pay attention to and get onboard with. It used to be that simply attaining a first page listing on Google was the online marketing target. Because Google has such a large percentage of the market share, ranking was, and still is very important. The traffic and visibility a business would get from being highly ranked easily translated into more customers.
However, that world of Google Domination is changing rapidly. As of March 13, Facebook has overtaken Google for the most popular site on the web, according to Hitwise. This is not the first time this momentous change has occurred. Facebook has beaten Google several days in the last few months. Looking at the trend, there is very real possibility that Facebook could permanently achieve this top spot.
Another ...
New : What is the 301 Redirect Penalty – Permanent Redirect
The general definition of a 301 redirect also known as “permanent redirect “is: 301redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's easy to implement and it should preserve your page rank for that page. If you change file names or move pages around, 301 redirect is the safest option.
Did Google not tell the whole story about the “301 redirect”?
Did they hide the fact that this was a friendly way to redirect your URL but it was not the safest way to preserve your pageRank?
Matt Cutts " Head of Webspam at Google and SEO guru" has confirmed that 301 redirects results in a loss of PageRank. On March 14th 2010, Matt confirmed that permanent redirecting from an old domain to another does result in PageRank decay.
Previously SEO communities were advised by Google to use a 301 redirect. We were also assured that when we use the 301 redirect, the PageRank was passed. This revelation of March 14 shows that the advice by Google wasn’t true or honest.
Here’s the quote from the interview:
Matt Cutts: That’s a good question, and I am not 100 percent sure about the answer. I can certainly see how there could be ...
8 Best Practices for Writing Facebook Ads
Face book advertising is still an an-chartered area of the internet. Many internet marketers are trying to keep this way because they want to be able to advertise in a low cost environment.
the following is a list of the best practices when you're writing a Facebook Ad:
Do your regular SEO keywords search to know which one does fit well your niche. Look at:
the competitiveness of your keyword,
commercial value ( buying keywords versus just search keywords)
the volume of searches .
in FB when you type keywords you will directly see the number of the possible profile you will tap into ( possible volume of searches)
A face book ad does not have to lead to a fan page , it can and should lead to a landing page that is relevant to your ad
The cost that is shown in the interface is not accurate at all , if Facebook shows an average cost $0.62 it means you will end up paying much less that that number most of the time
Relevancy: in order to optimize your ROI you have to be very strict when it comes to relevancy . Your Ad title, ad description ...
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