Why High-Value Link Building Is Hard Work ?

Like most things in life worth getting, high-value link building is hard work. Don’t let this put you off. If you are serious about running a successful online business website, then you have to begin link building.

For the uninitiated, inbound links are the links to your website that can be found on other websites frequented by your target market. Most link building happens as a result of some sort of an agreement between the websites in question and can be based on monetary gains or a result of a genuine belief in the quality of the product or service your online business website has to offer.

Before I get into detailing the various ways in which you can get other credible websites to vouch for you and how to determine which websites are credible in the first place, I feel I should make one thing very clear.

If you do not have the time or the manpower to source these authoritative websites and haven’t got the first clue as to how to convince them your website is worth vouching for, it might be a good idea to look into firms that specialise in SEO Consulting. These SEO Consulting firms are probably your best bet and can do all your groundwork for you. What’s more, they can even get to know these authoritative websites and then determine the best way to gain their support for your online business website.

Now that we have that out of the way, listed below are a few pointers to be borne in mind when looking into finding authoritative websites that could possibly agree to put an inbound link to your website on their site.

How do You Tell the Authorities from the Masses?

• Sift through your online market space. Try and locate credible websites that are not direct competitors with your website and are open to link building. Having an inbound link on their website, will automatically increase your credibility among your target consumers.

 

• Look at how the competition is working on gaining inbound links. Which media are they chasing up? Bloggers and industry news sites are the usual targets. The good news for you is they do not have to restrict themselves to promoting only one online business website within a particular product category.

• Get the academics on your side. Academics are quite easily one of the most trusted segments of society today. Getting local or national universities and schools that share some common ground with your business and your industry to recommend your online business website to their users via an inbound link is often the perfect solution. For example, if your business specialises in the sale of marketing textbooks, getting the School of Marketing at your local university to have an inbound link to your website on the schools website might be a good idea.

• Networking is key. Pitch the idea of link building with your website to domains that are significantly higher up on the ranking tools like Pagerank. This will enable you to build contacts with other similarly linked websites over time and not only increase potential link building options, but profits as well.

How to Maximise on Your Link Building Endeavours

The trick with getting authoritative websites to place inbound links to your online business website on their website is to give them no grounds for concern. As authoritative websites, they have obviously built up their credibility over time with their users. It is but natural then, that they will only recommend websites that have something significant and relevant to say or sell to their users. Keeping the content on your website, or at the very least on your landing page relevant to their users is a good way to sway them in your favour.

 

The only way you can do this is to get to know the ins and out of their websites, the ideals they stand for, who their users are and how best you can convince them to place your link on their website as opposed to those of your competitors. This is because while link building can increase your websites search engine ranking, it is also a very good Public Relations and Media Relations tool.

 

Things to Remember in Relation to Link Building

• Look at the bigger picture. Do not attempt to cost-cut in the initial stages of your link building endeavours. Usually, the lesser link building costs you, chances are the weaker the credibility of the websites you are being linked to.

• Don’t settle for just one. If you happen to establish a relationship with one credible website early on, don’t rest on your laurels. Keep at it and work on getting the support of dozens more. If you don’t, your competition will.