How to Change Your Current Web Page Titles To Rank High on ALL Search Engines

In the cut-throat world of online marketing, your website has one chance to make a great impression. A compelling and concise web page title on the search results page can mean the difference between a potential client clicking through to your website or clicking on your competitor’s site. A great web page title will also ensure you rank high on all the popular search engines i.e. it helps you achieve on page SEO (Search Engine Optimization) – therefore boosting your web traffic exponentially.

The first step to creating a great web page title is to determine what type of title format to use. Ask yourself, what kind of traffic are you trying to attract to your website?

1. The News Title format is great for attracting news readers and blog followers, but is not so good for on page SEO. News titles tend to be flashy and can use creative plays on words, therefore may not help your web page rank high under important keywords. It can help rank sites higher on news search results.

Example: Montreal Man Survives Giant Leap of Faith After Falling From Church Building Site

1. The Shopping Title format is great for on page SEO and usually contains a product name and description that is commonly used by internet surfers when searching online. They typically contain a call to action that is asking the reader to do something. A good shopping title can help you bring pre-screened traffic to your web pages and also help you rank high on search engines.

Example: Learn to Overcome All Your Phobias and Create Lasting Positive Life Energy By Enrolling In The Tranquility Plus Mediation E-Program

 

1. The Information Seeking Title format is also great for on page SEO and will also help your webpage rank high on search engines if you are trying to drive online traffic that is interested in information (often free) about a particular topic.

 

Example: The Top 20 Sustainable Living Tips to Reduce Your Personal Carbon Footprint

 

Now that you know about different page title formats, here are the top five tips to developing great web page titles that will drive traffic to your site and make your site rank high on every search engine.

 

1) Be descriptive in your page title – reader should understand immediately what to expect if they click on your page link.

2) Add a call to action and benefits to your web page title to summaries to readers what they should do and how they can benefit by ‘doing’. For example –

‘Sign Up Now to the On Page SEO Pro System for $19.99 per Month to Immediately Rank High On Google and Yahoo’

3) Put the most important information/details at the beginning of the title – this is because some search engines can shorten the title in the search results pages so putting the vital details first will ensure readers see these quickly (or else they will get attracted to another title which is more concise).

4) If your business is not a major brand name, do not put your business name in your web page titles – it will only waste title space as it is very unlikely that online surfers will be searching for your site through your company name.

5) Do not use the same title for all of your web pages. This is a common mistake for new website builders. Search engines scroll through all your web pages (not just the home page) so take advantage of the extra page title opportunity by varying your titles with other popular and relevant key words.

Readers judge books by their covers. Similarly, web surfers select their search results by web page titles. If you want to get as many suitable website visitors as possible and rank high on search engines you should develop engaging and concise titles for every page of your website.