How To Promote Your Blog Using Social Media

Are you using social media to get your product out there to the public? If not, you would probably cringe when you realise that most of your competitors ARE and when you find out just how much potential business you are missing out on. The idea of using social networking websites to promote your business or blog is something that should form part of your marketing plan. Do you know why social media platforms, like Facebook and Twitter are designed for?

The Purpose of Social Media Websites

Online communities like Twitter, Linked In and Facebook are great ways to meet new people and stay in contact with people that you do know. So why wouldn’t you have business accounts on all of them? Yes, OKAY, they can be very time consuming – but the rewards you can reap from a well organized social media account, website or even a blog can increase your database AND the number of sales you make.

Social media websites make it much easier to establish and maintain relationships with friends, family and even clients. If your clients can contact you on Twitter or Facebook, as well as through your website or blog – that can only be a good thing, right? Most people are online everyday and there are millions of people with Facebook and Twitter accounts, just waiting for you.

You should be taking advantage of this.

What about your blog? Does your business have one? If so, are you aware that you could be using your social media website to promote your blog? Not only can you gain fans and followers, you can drive more people to your blog or website.

Promote Your Blog!

The purpose of a blog is to document your opinions on particular topics and issues. Obviously, you want people to read your blog, because you have something valuable to say. But, what’s the point of having a blog if no-one reads it? If you want to make money from your blog, you could always organize some affiliates or Google AdSense. If you already have those affiliates, naturally you will want to promote your blog.

Did you know that Google (and other search engines) will index the content of your blog and rank your website or blog? If there are certain keywords or phrases in your blog, you will generally get a higher ranking. BUT, it is highly advised that you do NOT solely rely on Google and other search engines to promote your blog for you. Not all search engines will successfully rank your blog, so you need to take the promos into your own hands.

Using Social Networking Websites to Promote Your Blog

Do you love talking to and networking with people online? Why not take advantage of that and start promoting your blog on these social media websites? After all, the people that you are networking with are probably the kinds of people who will be interested in the same things are you and will be more likely to read your blog.

There are a few different approaches when it comes to promoting your blog on social media websites. Perhaps the easiest way is to simply include the link to your blog on your Facebook or Twitter page. Doing this will increase the traffic to your blog, but maybe it isn’t the best way to promote your blog. Perhaps a better way (if you have time that is) to promote your blog on social networking sites is to send each of your fans, friends or followers a private message notifying them of your blog. This approach is usually a lot more effective. You need to keep in mind that it’s not as efficient, but it’s more effective!

There are other ways to promote your blog, but using an online social networking website is something that you should keep in mind. Not only can you promote your blog – you will probably make some new friends or customers too!