How to Outrank Websites That Have More Backlinks Than Your Website

It is true that having a back link or two to a website can help improve its search ranking. However to consistently outrank your competitors on Google (and other search engines) you need to use custom SEO techniques on your website and improve both the quantity and quality of your back links (or an effective inbound link).

Custom SEO techniques to use on your website include:

1. Optimizing your web page titles and content for targeted keywords. Use the relevant keywords regularly through out your page titles and site content using correct grammatical style so that the search engine will bring up your site when online surfers type in the keywords.
2. Ensuring that the links between all your web pages work and can be found and analyzed by the search engines. For example, on a typical home page, you will have a site map or description of other pages on your site. You need to ensure these links work so allow search engine programs to find the other pages and analyse the entire site content.
3. Make sure that the HTML codes on your site are error free. Search engines use programmed ‘spiders’ to scroll through all your website content and if there are lots of programming errors on your pages, you can wave goodbye to a high ranking.
4. Confirm that your robots.txt files allow search engine spiders to visit your web pages so that all your content can be analyzed and appropriately ranked on the search engine.
5. Avoid all spam elements on your web pages – all the popular search engines are geared to staying away from spam content so do not use hidden text, sneaky redirects, keyword stuffing, cloaking and illegal pop ups that constitute spamming tools.

These 5 custom SEO techniques will ensure that your ‘on page content’ is search engine friendly and will get you many points towards developing high ranking.

Next, it is important to ensure your ‘off page factors’ are looked after as part of your overall custom SEO procedure. Off page factors are essential inbound links or back links that exist on external websites. Generally speaking, the more inbound links to your site that exists on other websites, the better for your search engine ranking. However, the quality of the links needs to be good as well – that is the sites that have your back links needs to be relevant and popular to help in your high ranking.

Here are four tips to improve your ‘off page factors’ to achieve custom SEO:

1. Get your website to as many other relevant sites as possible. For example, if you are selling computer games, try getting a back link from game review sites, or put an inbound link on your site, blog sites, news information sites (press release) and even relevant sales pages. Remember, most external websites will ask you for reciprocal inbound link – therefore your site can co market other sites.
2. Make sure your inbound links are from quality sites that are relevant to your own content and are also in their own right optimized for search engines. Generally speaking, relevant sites that already have high ranking on search engines are good sites to link to. Make sure these partner sites do not engage in spam and are reputable and popular.
3. Establish links to and from social bookmark websites – for example Facebook, Twitter, MySpace are very popular social networking sites that can be linked to your website. You might establish a custom profile on these sites or as for permission to be linked to social groups within these sites.
4. Ensure the inbound links from external sites uses the right keywords as links for SEO purpose. Many site developers neglect to do this, therefore search engine spiders fail to accept the inbound links as relevant to particular keyword searches.

Address all these ‘on page factors’ and ‘off page factors’ as part of your custom SEO procedure, find a legitimate back link or two, and watch your ranking improve drastically and overtake that of your competitors!