8 Best Practices for Writing Facebook Ads

Face book advertising is still an an-chartered area of the internet. Many internet marketers are trying to keep this way because they want to be able to advertise in a low cost environment.

the following is a list of the best practices when you’re writing a Facebook Ad:

1. Do your regular SEO keywords search to know which one does fit well your niche. Look at:
   1. the competitiveness of your keyword,
   2. commercial value ( buying keywords versus just search keywords)
   3. the volume of searches .
2. in FB when you type keywords you will directly see the number of the possible profile you will tap into ( possible volume of searches)
3. A face book ad does not have to lead to a fan page , it can and should lead to a landing page that is relevant to your ad
4. The cost that is shown in the interface is not accurate at all , if Facebook shows an average cost $0.62 it means you will end up paying much less that that number most of the time
5. Relevancy: in order to optimize your ROI you have to be very strict when it comes to relevancy . Your Ad title, ad description and your landing pages have to be tightly related . Never send the person to a home page of a website that has nothing to do with the ad. Facebook staff review ads manually, so remember to be honest in your ads and make sure that your Landing pages are related directly to your ad or they will make you re-write the ads many time
6. Ad writing and landing page:
   1. Remember to tap into your user fear and pain, excitement, must have,should have now
   2. Present them with a better solution for their issues
   3. Call for action. People do what they are told to do.
   4. remember to get at least their email address, even if it means giving something valuable for free.
7. Always use an image in your ad and fill the width of the ad space.You can also write text on the image to optimize space usage.
8. Do not bother writing multiple versions of an ad in a campaign. Facebook algorithm for rotating ads is still not perfect. For example if you have 5 versions of an ad you will see that only two are getting rotated.

By following these simple rules you will write a successful ad campaign in Facebook.