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Google Panda : Why Ecommerce and AdSense website got penalized for Duplicate Content

Since Google Mayday update release in 2010, the massage was loud and clear for all website sites, big or small:

  1. Get original quality content, or get out.
  2. Get rid of duplicate content or get penalised

The website that got increasingly affected by Panda had either of the following:

  1. They were ecommerce website with little or no quality content while generating income or
  2. They were using AdSense with duplicate poor quality content while generating income

Why Ecommerce and AdSense website got nailed?

For years many ecommerce websites have maintained competitive rankings down purely to:

  1. Domain age
  2. Links from an authority site in a vertical industry

They have never invested time or money into building:

  1. Unique Quality content , they only relied on aggregated content from variable sources
  2. Social interaction (these website has never invested in social media or have never build a community
  3. User Generated Content via accepting reviews and suggestions

What should you do to work around Panda Duplicate Content penalty?

  1. Your site has to look professional. Professional website will get excluded from manual penalty.
  2. Eliminate all scrapped or hijacked content; Manual reviewers are looking for that kind of content. Google now can detect duplicate content within the domain, so protect yourself and use Copyscape to uncover if you have identical content problems outside your domain.
    Although you may get upset from having to rewrite your YOUR content when someone else hijacked it, you just have to do it. We are looking at fixing your ranking problem and getting your money site ranked back immediately.
  3. Fix all errors that are on your website. The use of Google Webmaster Tools is highly recommended
  4. Stop manually/automation pinging the pages/posts for the site in question.
  5. Remove AdSense, at least temporarily, if it is on the site.
  6. Ensure no duplicate Titles or Descriptions are present on the site.

With the above we hope that now you do understand why your ecommerce or AdSense website might have tanked and we hope with the 6 steps above you will get it back to rank on top of Google SERP (Search Engine Result Page)

For more information check our Seo Toronto Website .

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